Show rate is the share of booked meetings that happen.
Show rate is the percentage of booked meetings where the prospect actually joins. The rest are no-shows.
How we use it.
Show rate is built into our definition of qualified: rule four says the prospect showed up or rescheduled once. A meeting that never happens is not delivered, so a no-show costs us, not you.
We use the phone alongside email and LinkedIn partly to lift show rates: a short call to confirm a time catches the meetings that would have slipped. Rule three matters here too. A soft maybe on a calendar rarely shows; a confirmed time does.
One month of bookings (fictional)
A fictional agency books 20 meetings in a month.
16 prospects join, 2 reschedule once and then join, and 2 never appear.
Show rate: 18 of 20 meetings happened, or 90%.
Under our rules the 2 no-shows do not count as qualified.
Common mistakes
- Counting a rescheduled meeting as a show before it has happened.
- Booking meetings weeks ahead with no confirmation step.
- Measuring attendance without fit. A prospect who attends but cannot buy still uses the slot.
