JJLeads or pay per appointment: where the risk sits.
Paying per meeting looks risk-free until a no-show or a wrong-fit call lands on the invoice. The question is who defines a meeting.
Side by side.
- Cost
- JJLeads$4,000 a month, flat. The price does not move with the number of meetings.
- A pay-per-appointment agencyA fee per booked meeting, so the bill rises with volume and depends on how the vendor counts one.
- Time to first result
- JJLeadsWeek 3 onward, after a Week 0 onboard and a two-week warm-up.
- A pay-per-appointment agencyOften quick to start, since the vendor earns only when meetings land.
- Who manages it
- JJLeadsWe run the outreach. You approve the messaging and the target profile.
- A pay-per-appointment agencyThe vendor runs it. Ask how much of the outreach you get to see and approve.
- Who carries the risk
- JJLeadsWritten down: 10 to 15 qualified demos a month by the end of the ramp, or we keep working at no extra charge.
- A pay-per-appointment agencyLooks like the vendor's. In practice it moves to quality: you pay for whatever the contract calls a meeting.
- Quality control
- JJLeadsFour rules in writing: fits your profile, has authority or access, confirmed a specific time, showed up or rescheduled once.
- A pay-per-appointment agencySet by the contract. Check whether a no-show or a wrong-fit meeting is still billed.
- Brand exposure
- JJLeadsA human approves every send, and volume is capped in favor of quality.
- A pay-per-appointment agencyEach meeting pays the vendor, so ask what limits apply to outreach sent in your name.
- What you own at the end
- JJLeadsThe meetings, monthly reports on what converted, and the agreed definition of qualified.
- A pay-per-appointment agencyThe meetings you paid for.
Which one fits.
Choose a pay-per-appointment agency when
- You want a handful of meetings to test a new market and do not want a monthly commitment.
- Your deal size is large enough that any meeting with the right title is worth paying for one at a time.
- The vendor's contract already defines a billable meeting the way you would, no-shows included.
Choose JJLeads when
- You want a steady run rate on your calendar, not bursts.
- You care how your brand reads in a cold inbox and want to approve messaging first.
- You want a meeting to count only when it passes four written rules.
