The words we use, and how we measure them.
Plain definitions, the rule or number we hold ourselves to, and a worked example for each.
All terms.
Qualified demo: meaning and the four rules
A qualified demo is a sales meeting with a prospect who fits your buyer profile, can decide or reach who does, agreed to a time and actually took part.
MQL vs SQL vs qualified meeting
An MQL is a lead marketing judges likely to buy. An SQL is one sales has accepted to work. A qualified meeting is a conversation that actually happened with a fitting buyer.
Connect rate: what it means for cold calls
Connect rate is the share of outbound calls that reach a live conversation with the person you meant to call, rather than voicemail, a gatekeeper or no answer.
Show rate: booked meetings that happen
Show rate is the percentage of booked meetings where the prospect actually joins. The rest are no-shows.
No-show: meaning in appointment setting
A no-show is a booked sales meeting where the prospect does not join and did not reschedule ahead of time.
Cost per meeting: how to calculate it
Cost per meeting is what you spend on outbound in a period divided by the meetings it produced. It only means something when the meetings are counted the same way.
SDR vs BDR: the difference explained
An SDR usually works inbound interest; a BDR usually starts cold, reaching buyers who never raised a hand. Many companies use the two titles interchangeably.
Domain warm-up for cold email
Domain warm-up is a period of low, rising volume from a new domain or mailbox, so inbox providers learn to trust it before a campaign runs at full pace.
Blind stock count: what it is and why
A blind stock count is a physical count where staff record what is on the shelf without seeing what the system expects, so the count cannot drift toward the number on screen.
Cash reconciliation: closing the day
Cash reconciliation is checking the money actually counted at the end of a day against what the sales records say should be there, and explaining any difference.
