What each qualified meeting costs you.
Divide what you spend on outbound in a month by the meetings that met your definition of qualified. The answer is only as honest as that definition.
The working.
Formula
Cost per qualified meeting: monthly cost divided by qualified meetings that month.
A month with zero qualified meetings has no cost per meeting. The money was spent with nothing to divide it by.
Where the defaults come from
- Monthly cost: $4,000, our retainer. Replace it with another vendor's price or your in-house monthly cost.
- Qualified meetings per month: 10, the low end of our guarantee of 10 to 15 a month by the end of the 90-day ramp.
Reading the result.
At the defaults the result is our worst case after the ramp: the full retainer divided by the fewest meetings we guarantee. More meetings in a month lower it.
Compare it only with a figure counted the same way. A price per booked meeting is not a cost per qualified meeting until the no-shows and the people who could not buy are taken out.
We count a meeting as qualified only when it passes four rules in writing: fits your profile, has authority or access, confirmed a specific time, and showed up or rescheduled once.
During the ramp the figure runs higher, because booking starts in Week 3 and builds toward the run rate by the end of the 90 days.
Questions buyers ask.
What if a vendor charges per booked meeting?
Enter their price times the meetings they booked as the monthly cost, and only the meetings that passed your rules as qualified. The gap between that result and their headline price is what no-shows and poor fits cost you.
Why use the low end of the guarantee as the default?
It is the number we commit to in writing, so it gives the highest cost per meeting you should expect from us after the ramp.
